Mexico is a new focus of OJSC “BELAZ” marketing policy

March 15, 2018

Between 11-13 March General Director of OJSC "BELAZ" Petr Parkhomchik held negotiations with the representatives of mining companies in Mexico regarding supplies of BELAZ equipment in this region.

The market of North America is a new promising direction of OJSC "BELAZ" marketing policy. Prior to active negotiations with potential partners OJSC “BELAZ has started establishment of distribution and service structure in Mexico. 

Regional dealer of OJSC "BELAZ" – BELAZ NORTH AMERICA which is responsible for the market of North America and local partner – Group of companies MAZON are finalizing the registration of local representative office of OJSC "BELAZ" in Mexico which will be in charge of promotion and service maintenance of Belarus mining equipment. Planned volume of investments in the development of service structure at this stage amounted to 3 mln. US dollars.  

The headquarters for the representative office of distribution network in Mexico was chosen the city of Hermosillo – capital city of Sonora state which is developing dynamically owing to automobile industry and aerospace as well as active mining of minerals. At the meeting with Mrs. Claudia Pavlovich - Governor of Sonora state Mr. Petr Parkhomchik – General Director of OJSC "BELAZ" confirmed the readiness of creating new workplaces, carrying out training and qualification courses of local employees who will be involved in the operation of "BELAZ" equipment both in Sonora State and in the territory of Mexico. Mrs. Pavlovich stated that the authorities of the state will fully support OJSC "BELAZ" and expressed high interest in visiting the Republic of Belarus in order to study possible cooperation options in various areas. 

The meeting of Petr Parkhomchik – General Director of OJSC "BELAZ" and Claudia Pavlovich – Governor of Sonora State

Active marketing policy of OJSC "BELAZ" and entities of distribution network in the region of North-America, continuous work  to enhance the customer confidence in new brand for the continent allowed OJSC "BELAZ" to conduct successfully negotiations during this visit with Mexican  Customers interested in purchasing "BELAZ" mining dump trucks with payload capacity from 30 to 240 tons this year.

List of News for  2018